Brands Partners
We represent brands built for people who live and work outside. From technical fly fishing gear and dependable waders to bombproof rainwear and hard-wearing workwear, we connect specialty retailers with products that perform when conditions don’t cooperate. Our focus is simple: partner with great brands, support great stores, and make sure the right gear ends up in the hands of the people who rely on it. With deep roots in the outdoor and workwear industries and a boots-on-the-ground approach across our territory, we bring product knowledge, responsive service, and long-term relationships to every account we serve.
Grundéns
Grundéns specializes in crafting durable, weather-resistant apparel and footwear designed to protect fishermen and outdoor enthusiasts from harsh conditions. Grundéns offers a wide range of products, including jackets, bibs, waders, pants, footwear, and accessories, all designed to keep users dry and comfortable in extreme weather. With a commitment to quality and functionality, Grundéns is a trusted name among fishing and outdoor communities worldwide.
#WEAREFISHING
Broder Net Clips
The Broder Net Clip is designed to keep your landing net completely out of the way — but ready to deploy the instant you need it. Patent-pending and purpose-built, this net holster blends convenience, security, and flexibility into one simple-looking accessory.
Casey Underwood Art
Casey Underwood is an artist and freelance designer based in Bozeman, Montana, whose work reflects his passion for the outdoors and fly fishing. Since taking his artwork full-time in 2015, he has become a prominent figure in the outdoor art scene, amassing a collection of over 100 detailed illustrations of fish and wildlife species. His product offerings include high-quality decals, prints, drinkware, and apparel featuring his distinctive artwork.
FXD Workwear
FXD Workwear is a purpose-built workwear and safety footwear brand built for the demands of real tradespeople. Founded under the ethos “Function by Design,” FXD creates technical apparel that prioritizes durability, comfort, and performance without sacrificing modern style. Built on decades of design expertise and a deep understanding of what workers truly need, FXD delivers workwear that works as hard as you do — blending functionality, resilience, and everyday wearability into every stitch.
Cheeky Reels
Cheeky Fishing delivers high-performance fly reels built for anglers who demand reliability, innovation, and value on the water. Known for their lightweight yet durable construction, Cheeky Reels combine smooth, powerful drag systems with modern design and vibrant styling. Whether targeting trout, salmon, saltwater species, or anything in between, Cheeky offers a reel engineered for strength, performance, and versatility.
North Country Flies
North Country Flies is built around one simple idea: premium flies shouldn’t come with a premium price tag. Our patterns are carefully tied with premium hooks and top-grade materials to ensure durability, lifelike presentation, and consistent performance on the water.
From trout & steelhead streams to stillwater and warmwater fisheries, our flies are designed for anglers who expect their gear to work as hard as they do. Reliable, effective, and affordable — without cutting corners on quality.
Premium flies. Honest pricing. Proven on the water.