About Us
At Cross Current Sales, our passion for the outdoors runs deep. Founded by Brett, a dedicated outdoor enthusiast, our agency is built on years of experience in the outdoor and fly fishing industries. Brett and his wife, Ashley, met while working in the fly fishing industry. They call the Gallatin Valley their home, where they raise their two children alongside their black lab. With a deep appreciation for the outdoor lifestyle and strong connections to the region, Cross Current Sales is committed to providing premier sales and service to retailers across the Northern Rockies.
Brands
Grundéns
Grundéns specializes in crafting durable, weather-resistant apparel and footwear designed to protect fishermen and outdoor enthusiasts from harsh conditions. Grundéns offers a wide range of products, including jackets, bibs, waders, pants, footwear, and accessories, all designed to keep users dry and comfortable in extreme weather. With a commitment to quality and functionality, Grundéns is a trusted name among fishing and outdoor communities worldwide.
#WEAREFISHING
Broder Net Clips
The Broder Net Clip is designed to keep your landing net completely out of the way — but ready to deploy the instant you need it. Patent-pending and purpose-built, this net holster blends convenience, security, and flexibility into one simple-looking accessory.
Casey Underwood Art
Casey Underwood is an artist and freelance designer based in Bozeman, Montana, whose work reflects his passion for the outdoors and fly fishing. Since taking his artwork full-time in 2015, he has become a prominent figure in the outdoor art scene, amassing a collection of over 100 detailed illustrations of fish and wildlife species. His product offerings include high-quality decals, prints, drinkware, and apparel featuring his distinctive artwork.
FXD Workwear
FXD Workwear is a purpose-built workwear and safety footwear brand built for the demands of real tradespeople. Founded under the ethos “Function by Design,” FXD creates technical apparel that prioritizes durability, comfort, and performance without sacrificing modern style. Built on decades of design expertise and a deep understanding of what workers truly need, FXD delivers workwear that works as hard as you do — blending functionality, resilience, and everyday wearability into every stitch.
Hoss Straps
Hoss Straps are heavy-duty, weather-proof, quick-release straps designed to securely bundle, organize, and transport gear, cargo, or equipment — whether for outdoor adventures, storage, transport, or work use.
They are engineered as a modern alternative to bungee cords, rope, zip-ties, or ratchet straps: reusable, adjustable, and designed for reliability under repeated use and tough conditions.
Cheeky Reels
Cheeky Fishing delivers high-performance fly reels built for anglers who demand reliability, innovation, and value on the water. Known for their lightweight yet durable construction, Cheeky Reels combine smooth, powerful drag systems with modern design and vibrant styling. Whether targeting trout, salmon, saltwater species, or anything in between, Cheeky offers a reel engineered for strength, performance, and versatility.